Ben Currin
๐ค SpeakerAppearances Over Time
Podcast Appearances
But we sell to the community association management company.
Those folks, we become the general ledger system of record for them and for all the communities that they manage, as well as the system of work for all the work that gets done within that community, coordinating with vendors, collecting dues, paying invoices, reporting, as well as the system of engagement for them to provide a technology kind of front door for all of the homeowners and residents in the communities that they manage.
Kind of the ultimate North Star metric is number of doors.
I mean, we care a lot about the number of primary users early on.
We thought about that a lot.
The number of professionals working in Vantika every day as community association managers.
But ultimately, that North Star metric is the number of doors that are engaging with their communities through Vantica as the front door.
Yeah, I think that's ballpark the right range to think about for SaaS.
Obviously, this can really change depending on are you managing single family, low amenity HOAs in Lincoln, Nebraska, where it's very light what your HOA does for you as a homeowner?
Or are you in South Florida with a highly amenitized condo building where you've got valets and on-site staff and restaurants and other amenities?
Obviously, those dynamics change sector by sector in the dynamics of the management company.
as well as the range of products that you consume.
Are you using other financial services products like payments?
We now have agentic AI kind of throughout the platform that's really changed how our customers engage with us.
But that's kind of the right banner way to think about the metrics.
Yeah, I think that's generally right.
Again, you're talking about price per month, per door.
We have some of our products that are priced like that and others that are more consumption-based and things like that.
Yeah, it's a great question.
And so to be clear, we started with just a SaaS solution.