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Ben Currin

๐Ÿ‘ค Speaker
194 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

But we sell to the community association management company.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

Those folks, we become the general ledger system of record for them and for all the communities that they manage, as well as the system of work for all the work that gets done within that community, coordinating with vendors, collecting dues, paying invoices, reporting, as well as the system of engagement for them to provide a technology kind of front door for all of the homeowners and residents in the communities that they manage.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

Kind of the ultimate North Star metric is number of doors.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

I mean, we care a lot about the number of primary users early on.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

We thought about that a lot.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

The number of professionals working in Vantika every day as community association managers.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

But ultimately, that North Star metric is the number of doors that are engaging with their communities through Vantica as the front door.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

Yeah, I think that's ballpark the right range to think about for SaaS.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

Obviously, this can really change depending on are you managing single family, low amenity HOAs in Lincoln, Nebraska, where it's very light what your HOA does for you as a homeowner?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

Or are you in South Florida with a highly amenitized condo building where you've got valets and on-site staff and restaurants and other amenities?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

Obviously, those dynamics change sector by sector in the dynamics of the management company.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

as well as the range of products that you consume.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

Are you using other financial services products like payments?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

We now have agentic AI kind of throughout the platform that's really changed how our customers engage with us.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

But that's kind of the right banner way to think about the metrics.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

Yeah, I think that's generally right.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

Again, you're talking about price per month, per door.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

We have some of our products that are priced like that and others that are more consumption-based and things like that.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

Yeah, it's a great question.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping to $50M ARR in Vertical SaaS | Vantaca's HOA Software Playbook

And so to be clear, we started with just a SaaS solution.