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Ben Dobyns

๐Ÿ‘ค Speaker
172 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

Perfect, that's great.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

Okay, good.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

So generally, each campaign is its own beast.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

And a show like JourneyQuest, because we knew that we needed a minimum of $325,000 as a production budget,

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

Once you then put in the cost of fulfillment, the cost of shipping and all the other pieces that ends up auto calculating out on the spreadsheets to a goal of four hundred twenty thousand.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

So to answer your question, production budget of three hundred twenty five grand.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

We did not aim for profit.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

on this Kickstarter because the show that we had to make was so huge.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

Other Kickstarters will kind of add that percentage in to make sure that we have operating revenue.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

But in this case, because we also knew that JourneyQuest season three would then move on to a platform called Backerkit for pledge management, where people can add more money basically for upsells, for additional products, for additional downloads.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

Wait, is this a Kickstarter company, this back thing?

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

Backerkit is an independent company

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

that's an incredible team out of, uh, San Francisco.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

And I highly recommend, uh, chatting with their CEO.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

If you have a chance, uh, he's just on top of it.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

So, um, so we were able to turn around, uh, on backer kit and raise another $45,000, uh,

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

just from add ons and upsells.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

Now, part of that also is going to is shipping costs.

SaaS Interviews with CEOs, Startups, Founders
Ep 478: Fans Pay $500K To Keep Favorite Shows, Will This Kill Netflix with CEO Ben Dobyns

But, you know, in terms of journey quest, that's kind of where the immediate profit will come from.