Ben Evers

Yeah, so when I started the business, what the concept was was that we were going to get into ag and bring farmers...

mostly unknown efficiencies you know to the field and to the operation um so it was focused on the farm you know was the was the whole concept and then the logo and started doing hats and shirts and things like that from more of a marketing kind of standpoint i was working with guys on some biological uh products it was it was when that was really new on the scene um

mostly unknown efficiencies you know to the field and to the operation um so it was focused on the farm you know was the was the whole concept and then the logo and started doing hats and shirts and things like that from more of a marketing kind of standpoint i was working with guys on some biological uh products it was it was when that was really new on the scene um

mostly unknown efficiencies you know to the field and to the operation um so it was focused on the farm you know was the was the whole concept and then the logo and started doing hats and shirts and things like that from more of a marketing kind of standpoint i was working with guys on some biological uh products it was it was when that was really new on the scene um

And then also working on agricultural diesel tuning. So adding power and fuel efficiency to diesels. And that was all going pretty well, but the biological thing kind of got crazy. The big brands kind of took over and pushed everybody out. But meanwhile, the branding that we were doing was catching on and folks were wanting some of it. They were wanting some of the merch.

And then also working on agricultural diesel tuning. So adding power and fuel efficiency to diesels. And that was all going pretty well, but the biological thing kind of got crazy. The big brands kind of took over and pushed everybody out. But meanwhile, the branding that we were doing was catching on and folks were wanting some of it. They were wanting some of the merch.

And then also working on agricultural diesel tuning. So adding power and fuel efficiency to diesels. And that was all going pretty well, but the biological thing kind of got crazy. The big brands kind of took over and pushed everybody out. But meanwhile, the branding that we were doing was catching on and folks were wanting some of it. They were wanting some of the merch.

They were wanting some of the gear. So I started realizing like, Hey, we got something else going on here. So it never started as a merch company. It did not. No. Okay.

They were wanting some of the gear. So I started realizing like, Hey, we got something else going on here. So it never started as a merch company. It did not. No. Okay.

They were wanting some of the gear. So I started realizing like, Hey, we got something else going on here. So it never started as a merch company. It did not. No. Okay.

Yeah. Yeah. And the brand and the name and everything fit well. So I was like, well, we're. People want this gear and it's like a lifestyle. It's becoming a lifestyle of its own. So let's just start a website. We'll do that too. Might as well.

Yeah. Yeah. And the brand and the name and everything fit well. So I was like, well, we're. People want this gear and it's like a lifestyle. It's becoming a lifestyle of its own. So let's just start a website. We'll do that too. Might as well.

Yeah. Yeah. And the brand and the name and everything fit well. So I was like, well, we're. People want this gear and it's like a lifestyle. It's becoming a lifestyle of its own. So let's just start a website. We'll do that too. Might as well.

So we're in the basement, like, you know, packaging some orders and stuff. And meanwhile, I'm out during the day knocking on doors, trying to get farmers to treat their fields and tune their diesels and stuff like that. And the online thing kind of started growing. And I got in contact with Zach, the millennial farmer. and drove to Minnesota and tuned his combine.

So we're in the basement, like, you know, packaging some orders and stuff. And meanwhile, I'm out during the day knocking on doors, trying to get farmers to treat their fields and tune their diesels and stuff like that. And the online thing kind of started growing. And I got in contact with Zach, the millennial farmer. and drove to Minnesota and tuned his combine.

So we're in the basement, like, you know, packaging some orders and stuff. And meanwhile, I'm out during the day knocking on doors, trying to get farmers to treat their fields and tune their diesels and stuff like that. And the online thing kind of started growing. And I got in contact with Zach, the millennial farmer. and drove to Minnesota and tuned his combine.

Brought him a bunch of gear, and we talked about a bunch of things while I was there, and he said, man, I've got this YouTube thing going on. He wasn't super big at the time. He was probably 100,000, 150,000 YouTube. He's like, people keep asking me for gear. Like, this is what you do? Would you...

Brought him a bunch of gear, and we talked about a bunch of things while I was there, and he said, man, I've got this YouTube thing going on. He wasn't super big at the time. He was probably 100,000, 150,000 YouTube. He's like, people keep asking me for gear. Like, this is what you do? Would you...

Brought him a bunch of gear, and we talked about a bunch of things while I was there, and he said, man, I've got this YouTube thing going on. He wasn't super big at the time. He was probably 100,000, 150,000 YouTube. He's like, people keep asking me for gear. Like, this is what you do? Would you...

want to help and i'm like yeah man i think we could do that like that wasn't the plan yeah and it was harvest so those famous words yes yeah i think we could do this yeah i think we can do this like it's not that big of a deal so it was like october so we put together a couple of designs launched them he uh mentioned it obviously to his followers that went nutso that christmas was was crazy