Ben Evers

want to help and i'm like yeah man i think we could do that like that wasn't the plan yeah and it was harvest so those famous words yes yeah i think we could do this yeah i think we can do this like it's not that big of a deal so it was like october so we put together a couple of designs launched them he uh mentioned it obviously to his followers that went nutso that christmas was was crazy

want to help and i'm like yeah man i think we could do that like that wasn't the plan yeah and it was harvest so those famous words yes yeah i think we could do this yeah i think we can do this like it's not that big of a deal so it was like october so we put together a couple of designs launched them he uh mentioned it obviously to his followers that went nutso that christmas was was crazy

Um, if you would have came into our basement, I mean, it was just, it was gear everywhere.

Um, if you would have came into our basement, I mean, it was just, it was gear everywhere.

Um, if you would have came into our basement, I mean, it was just, it was gear everywhere.

We called everybody we knew. We were like, dude, we need, we need you to put packages together. We need to label. We need to run to the post office, you know, all the things. got all that, got all that to work pretty well. And then, um, and then we said, all right, well, there's something here. Cause even Zach was like, man, I might sell 10 things. I might sell 10,000. I have no idea.

We called everybody we knew. We were like, dude, we need, we need you to put packages together. We need to label. We need to run to the post office, you know, all the things. got all that, got all that to work pretty well. And then, um, and then we said, all right, well, there's something here. Cause even Zach was like, man, I might sell 10 things. I might sell 10,000. I have no idea.

We called everybody we knew. We were like, dude, we need, we need you to put packages together. We need to label. We need to run to the post office, you know, all the things. got all that, got all that to work pretty well. And then, um, and then we said, all right, well, there's something here. Cause even Zach was like, man, I might sell 10 things. I might sell 10,000. I have no idea.

Well, he sold 10,000. And so it got, so then that got crazy. And we said, all right, this is real. Let's build him into the website and let's start running with this. And then the big YouTube guys, you know, they all talk to each other. So somebody talked to Zach and so on and so forth. And people started calling and said, Hey, we need some help with this. We need some help with this.

Well, he sold 10,000. And so it got, so then that got crazy. And we said, all right, this is real. Let's build him into the website and let's start running with this. And then the big YouTube guys, you know, they all talk to each other. So somebody talked to Zach and so on and so forth. And people started calling and said, Hey, we need some help with this. We need some help with this.

Well, he sold 10,000. And so it got, so then that got crazy. And we said, all right, this is real. Let's build him into the website and let's start running with this. And then the big YouTube guys, you know, they all talk to each other. So somebody talked to Zach and so on and so forth. And people started calling and said, Hey, we need some help with this. We need some help with this.

So next thing we know, I guess if you, if you were to fast forward to today, I think we're on like the fourth iteration of the website, you know, have gone through multiple different e-commerce platforms to figure out what works best. You know, we're now in our own building, which is just an old house on our, on our farm. You know, we have our own t-shirt printers.

So next thing we know, I guess if you, if you were to fast forward to today, I think we're on like the fourth iteration of the website, you know, have gone through multiple different e-commerce platforms to figure out what works best. You know, we're now in our own building, which is just an old house on our, on our farm. You know, we have our own t-shirt printers.

So next thing we know, I guess if you, if you were to fast forward to today, I think we're on like the fourth iteration of the website, you know, have gone through multiple different e-commerce platforms to figure out what works best. You know, we're now in our own building, which is just an old house on our, on our farm. You know, we have our own t-shirt printers.

We have our own embroidery machines at the time we were outsourcing all of that stuff. So one thing just continues to lead to another and that's what we're doing. So is it only influencers? Pretty much. I mean, everybody that's on our website has something to do with social media or YouTube in general. And then obviously the Farm Focus brand itself and the Stock and Rod brand itself.

We have our own embroidery machines at the time we were outsourcing all of that stuff. So one thing just continues to lead to another and that's what we're doing. So is it only influencers? Pretty much. I mean, everybody that's on our website has something to do with social media or YouTube in general. And then obviously the Farm Focus brand itself and the Stock and Rod brand itself.

We have our own embroidery machines at the time we were outsourcing all of that stuff. So one thing just continues to lead to another and that's what we're doing. So is it only influencers? Pretty much. I mean, everybody that's on our website has something to do with social media or YouTube in general. And then obviously the Farm Focus brand itself and the Stock and Rod brand itself.

And then on the Stock and Rod side of things, it's outdoor guys. Like one of Zach's best buddies, Target Focused Life, he's on the Stock and Rod website. He's an exhibition shotgun shooter and YouTube guy.

And then on the Stock and Rod side of things, it's outdoor guys. Like one of Zach's best buddies, Target Focused Life, he's on the Stock and Rod website. He's an exhibition shotgun shooter and YouTube guy.

And then on the Stock and Rod side of things, it's outdoor guys. Like one of Zach's best buddies, Target Focused Life, he's on the Stock and Rod website. He's an exhibition shotgun shooter and YouTube guy.