Ben Faulks

I'm just over a decade now.

We've sort of built a business that's over 100 people.

That's been a very interesting and rewarding journey.

There's obviously a number of things to consider, but from my perspective, there's two key attributes that the vendor wants to be looking at from the beginning.

The first is how passionate or how enthusiastic is the agent that you're talking to?

It's very hard to sell something you don't believe in.

And as long as you need your agent to be on your side and passionate about the product.

So I think that's the first one.

And then the second one is,

has the agent thought about who is the ideal buyer for your home?

Because this is going to drive their marketing strategy and their campaign.

And if they have some concept of the ideal buyer, what are their proposed avenues to reach them?

I think that's the place that the vendor should start.

Look, I think absolutely.

People can see through it if the agent isn't authentic and genuine.

And from a vendor's perspective, that's the way the agent's going to engage with your prospective buyer as well.

So no, I totally agree there.

It's got to be genuine.

It's got to be authentic.

And that creates that alignment with the vendor from the beginning.