Ben Gabler

So we started doing some cold outreach to different review websites and influencers and these different places to say, hey, right after review, we'll give you free hosting.

Try it out.

If you like it, cool.

Seven out of 10 became paying customers because they were just blown away by the product.

And it truly was not our goal.

Like we did not expect to actually get revenue out of that.

But one of our largest customer,

actually came from that outreach.

So one of the things is, somebody had mentioned in a talk earlier, why would you go spend that on Google?

I agree.

Google for WordPress hosting is $20 a click.

I don't know about you, but I don't have money like that.

I've had a pretty good career, but that's pretty crazy.

So getting people to actually put the content out there and push our brand as brand ambassadors went a really long way.

So you have a product, you have a service, use that as your buying power for some of these influencers and reviews.

It goes a very long way.

And you end up getting some very good feedback, even if it's bad feedback.

It's not going on Trustpilot, it's going to your inbox, and you can do better.

Highly recommend it.

So a million in ARR with $0 in successful ad spend.