Ben Gilbert

And the best way to do that is WorkOS.

WorkOS makes it easy to add all the things that enterprises require.

Single sign-on, skim, permissions, updates.

audit logs, all with simple drop-in APIs.

It lets you scale revenue bigger and faster earlier in the life of your company, or if you already have some of this functionality, to just simplify your code base.

You really don't want to be late to this.

We talked on our Google series about even with how successful they are today, by initially ignoring the enterprise, Google left the door open to competitors for a while.

Google Docs and their original G Suite were so good.

I mean, amazing productivity apps on the web, but they lacked enterprise features for years, leaving the door open for Microsoft to catch up and respond with Office 365.

Get your enterprise story right early on.

OpenAI, Anthropic, Cursor, Perplexity, Sierra, Replit, Vercel, hundreds of other AI startups too, they all rely on WorkOS as their enterprise-ready auth solution, and you should too.

This we learned, I feel like I learned from Ben Thompson, which is... Tell the audience who Ben Thompson is.

Ben Thompson is the author of Stratechery.

Proprietor of Stratechery.

Proprietor, founder of Stratechery.

But his writing is sort of the thing that we bonded over when we met.

He's a great strategy technology writer.

A, the internet niches are way bigger than you think they are.

So if you think you're writing about a niche topic, the internet being a global community of four-ish billion people means that any little niche, there might be six people in your geography that care about it in your local town, but there's millions of people online.

Right.