Ben Gilbert
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Appearances Over Time
Podcast Appearances
You're never really done.
I would love one more edit.
There's always more.
I'll let David give you the sales pitch.
The philosophy of the whole thing comes from we want to create a durable business on our side and a great listener experience on the listener side.
And I always feel, as a listener, so disrespected when there is this content of the podcast that is diamond quality.
And then there's a record scratch.
And then they are running McDonald's ads in the middle.
It's like, I've got to listen to these ads.
The very first ad we ever sold, we said, what sponsor could we get that would make people perceive Acquired to be a higher quality brand?
So we could have our cake and eat it, too.
So that is a structural blocker to creating the best experience.
Everything has a trade-off.
The trade-off for us is we spend an enormous amount of time engaging with our sponsors.
We write a custom read for every single sponsor, every single episode.