Ben Gilbert

We try to write it as if we're almost, like, talking about what we think is interesting about the business.

We're doing this, like, mini two-minute analysis.

And, you know, there's some horse trading there of we have to make these points, okay?

But, like, for the most part, and the best sponsor relationships are the ones where they say, like...

Yeah.

Your listeners are going to respond the best.

To what you have to say.

No.

There's been companies that don't feel Switzerland enough that come to us that want to sponsor, and we just like the idea of

not picking a venture capital firm to say, we think this is the best venture capital firm.

It's like too much of a picking teams thing.

No, I think I just... That's a lovely line.

Companies that we think are great, where we don't have to take a side in like a big contentious

current thing conversation.

Would you take Coca-Cola?

We don't really deal with consumer companies.

Okay, number one.

So you can charge lots of money.

Many of our sponsors have been ROI positive on signing one large customer who heard about them on Acquired.

That is awesome.