Ben Gilbert

We're happy to join for a customer dinner.

We're happy to speak at your big annual customer conference.

Tell me more.

I'm getting interested.

I'm on the edge of my seat here.

The reason this whole thing works is the people who listen to Acquire are the most valuable audience in the world.

And so if you want to market your B2B software or financial product or whatever to them.

Okay, here's a take.

The media business model of splitting the commercial activity from the editorial is a societal benefit that we all benefit from, from publications like the New York Times.

It was started for journalism.

It is really good for journalism that exists.

The rest of media seems to have adopted it, and everyone doesn't need to.

If we are the host of Acquired,

It's kind of great if you're going and learning about your sponsor's business and working with them and trying to build partnerships with them.

It was almost like we had the luxury of getting to rethink what our operational model looks like.

We're only a year in, but we've invested in five of our sponsors, and several of them are more valuable than when we've invested.

Do you invest in all of your sponsors?

No, but a lot of the time, like, we'll just get a call that, hey, we're raising it up round.

We want to talk about it in the next ad read.

And we say, oh, that's cool.