Ben Gilbert

Okay.

You don't get to build a business that benefits from the economic value driven by Mickey Mouse.

And there are people who create...

it's early they're small but things that resemble Acquired a lot the Step Change podcast by our friend Ben Idelson is one of them where like it's doing really well for a podcast that has three episodes because there's magic in the format even if it's not us that is if there is a corner resource it's you or your editor

Which almost always businesses don't have.

We totally have.

Because we kind of fail to articulate how an episode comes together.

We tried on this conversation three times.

I don't think we could recreate it.

And we didn't really explain to you exactly, mechanically, how an episode comes together.

But what do I show up with on recording day?

And you have a real-time feedback agent.

Where like, I'm like, this is dragging.

I don't care about any of this prehistory.

Yeah.

It's in there.

It's in there somewhere.

I have a giant text edit document with like just a whole bunch of mechanical points I want to get across.

I have some story points in there that I know I want to interject in David's story, but I know the things that I'm going to bring to the episode that I really care deeply about are explaining how something works.

So I have, like, written out bullet point by bullet point by bullet point, and then... And we've usually identified where that's going to enter in.