Ben Gilbert

This is super cool.

Glossier, Away, Nike Strength, Mejuri, Spanx, and Skims were all live on ChatGPT on Black Friday with Shopify.

It's General Motors, it's Estee Lauder, it's Mattel, and on and on and on.

So whether you are just starting out or you're operating at global scale, Shopify helps you sell anywhere your customers are.

So get started at Shopify.com slash acquired and just tell them that Ben and David sent you.

All right, how are we going to end this?

Okay.

So these are the things we're carving out as things that delight us that have nothing to do with the rest of the episode.

Playbook is sort of a remnant of the older version.

What are the specific things?

We have some categories that we're going to throw out, and then you've got to tell us, and we'll tell you things this year that we loved in this category, typically pieces of media or products or something like that.

We usually start with books.

That's kind of funny.

I mean, you here.

I mean, so many of your books have been carve-outs over the years.

What books do you— Similar to you, it's been a research-heavy year.

Yeah, we have young kids, so fun books are— One great book I read for research was Last Man Standing to prep for the Jamie Dimon interview.

That was really good.

Total Page-Turner.

It was a great time going in.