Ben Gilbert

The Packers were making zero.

I think the Packers were making 5K.

But there's like a lot of demand for that.

And it's funny because now we refer to this as a blackout.

But at the time, because they were only selling to local affiliates, it's not that it was a blackout.

It's that your local TV station only had the contract to broadcast the away games.

There was nobody within your antenna's reach that was broadcasting that game when it was at home.

So was this a national broadcast event?

Importantly, this is not the Super Bowl.

David and I aren't being coy by not calling it that.

Like, that is not what this was.

And we're still missing about half the teams that will end up competing for the Super Bowl.

Right.

Competition does create the best product.

And the NFL time and time again has had their hand forced and then reacted really well to a new upstart.

And I really don't think this is like a business decision of we don't want more people taking our pie.

I think they sort of recognize that there could be more money made if you have more cities.

But it was more that the NFL owners at this point are a tight-knit fraternity of people who all...

think the same way, who respect the game, largely who owned the teams when they were massively loss-making.

And so they kind of don't want to let anyone into their club, even if it would be good for business.