Ben Gilbert
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Appearances Over Time
Podcast Appearances
And this is all being led by, you mentioned Lamar Hunt, who was the Dallas Texans owner.
And in some ways, it's easy for the upstart to do this in counterposition because they have no existing TV contracts.
But they do kind of get laughed out of the room.
And each of the TV networks are like, oh, cool idea.
But like, who cares about your league?
We understand that this is very innovative and breakthrough and very different than what the different NFL teams are doing.
This is probably the fourth episode we've talked about Rune Arledge on.
Like I know to everyone right now, we're like, well, of course.
But it used to be the case that Sunday afternoons kind of had a hole in their schedule.
And so that's why they would originally agree to like, sure, we'll broadcast some NFL games.
But no one expected the American public in their living rooms to take to football as an event, as an entertainment form delivered over the air to the living room the way that it did.
And so the NFL sort of rebranded Sundays in America and turned it into a completely different way that people spend their time.