Ben Gilbert

And on top of all this, this is kind of a new product category, this notion of a soft drink that's not a patent medicine that's much cheaper than traditional patent medicines.

And so you do actually need to do some category creation marketing where you make people aware that this cool new thing exists.

Yep.

Pretty sweet deal if you can get it then, and pretty sweet deal to be McDonald's today offering my large Coke with a meal.

Which he generally was slowly over all these years.

Without telling Robinson.

Yes, who wants to wish all of you a happy holidays.

Happy holidays.

And to share some stats on how their infrastructure kicks off its holiday season.

So last year, they processed over $53 billion during Thanksgiving week.

That is insane scale.

At one point on Black Friday last year, they were processing over 6,000 transactions per second, and that is actually 17% higher than the previous year.

On our history of credit cards a few years ago, we told the story of how in the early 90s, customers behind you in line used to get mad if you pulled out a credit card because it was actually slower than cash.

It's hard to fathom today that payment processing was measured in seconds and in minutes, not in milliseconds like today.

Well, that's where I was going.

Our friends at J.P.

Morgan told us that 50% of the top 10 online transaction days now occurred during the Black Friday to Cyber Monday period.

But that means that the payment landscape has gotten enormously more complicated with all the different ways to pay.

This is awesome for consumers like you, David, but it creates a ton of data for merchants that causes complexity, especially with holiday shopping.

Enter JPMorgan Payments Commerce Solutions.