Full Episode
David, I cannot believe we're about to do a four-hour podcast on syrup, sugar, and water. I mean, that's the entire business is just syrup, sugar, and water combined. And it's a $300 billion company.
Well, Ben, you know what I'm going to say to you in response to that. Do you want to sell sugar water for the rest of your life? Or do you want to come with me and change the world?
Ooh, save it, David. Save it.
Who got the truth? Is it you? Is it you? Is it you? Who got the truth now? Is it you? Is it you? Is it you? Sit me down. Say it straight. Another story on the way. Who got the truth?
Welcome to the fall 2025 season of Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert. I'm David Rosenthal. And we are your hosts. Charlie Munger has a famous thought experiment. It's the 1880s. You want to build a company from scratch that eventually becomes worth $2 trillion, starting with just $2 million.
So you're looking for a $1 million X return, or as Charlie puts it, a Lollapalooza outcome.
Okay.
Of course he does.
Very Charlie.
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