David Rosenthal

Totally agree.

We took so much from that episode.

Yes.

It was kind of bad timing when we made this originally because it was right before that happened.

Yes.

But Ben, you forgot the most important thing, which is that this year in 2026, we are hosting the Super Bowl's Innovation Summit at the Super Bowl in San Francisco this year.

And at the very end, we have the wild story of how private equity...

has entered the league too.

So make sure you stay tuned for that because it is nuts.

Wow, that is wild.

Totally wild.

But we do have some sports thank yous to Michael McCambridge, author of America's Game, which provided much of the research for this episode.

And it's just like the definitive biography-style history of the NFL.

All right, we start.

on November 6th, 1869, on the campus of Rutgers University in New Brunswick, New Jersey, just a very short train ride up from Princeton, New Jersey, as I know well from my time there, where, indeed, a group of about 25 or so Princeton students were

were up at Rutgers to visit a similarly sized group of Rutgers students.

And they were there to play a game of football.

Now, what was football in 1869?

No, no, no, no.

It was essentially what today is classified as mob football, quote-unquote, or medieval football.