David Rosenthal

Ooh, that's a tough one.

I would never actually want to get behind the wheel of it, but I think I got to go with the F40.

Of course.

I remember just being like a kid in elementary school and getting a model of one and thinking like, oh my God, this is the most incredible machine that mankind has ever created.

I think we got to scope it to companies that make products that are nominally available for purchase by consumers, but.

But yes.

I'm sorry, Ferrari Utility Vehicle, because they would never... Yes, the FUV, the Ferrari Utility Vehicle.

Yes, just like how we say every company has a story, every company's story is powered by payments.

And JPMorgan Payments is a part of so many of their journeys from seed to IPO and beyond.

Ooh, all right.

Well, we start...

in 1898 in the medieval Italian town of Modena with the birth of our hero, Enzo Anselmo Giuseppe Maria Ferrari.

Better known, of course, either by the name of the company he would found that bears his last name, Ferrari, or to his hundreds of millions of fans around the world, simply as Enzo.

So Enzo is born here in 1898 in Modena.

the second of two sons.

And his mother, Adaldisa, is a beautiful young woman.

His father, Alfredo, is 12 years older than his mother.

And his father runs a successful metalworking shop and is kind of like a, you know, fairly well-to-do middle-class entrepreneur about town.

And Enzo and his father are often at odds growing up.

But part of his dad does rub off on him in this sort of entrepreneurial influence.