Ben Gilbert

And the Supreme Court says, uh-uh, we are ruling in favor of Coca-Cola.

It is a phrase that has transcended being a descriptive name, and it is now just a brand.

And the official ruling, which is the stuff of legend, contains this phrase.

Coca-Cola means a single thing coming from a single source and well-known to the community.

And that is the new description of what the Coca-Cola brand is and why it is a trademarkable thing that has nothing to do with Coca or Cola.

It goes to the Supreme Court.

Yes.

Yes.

And the story of how the contour bottle came to be is awesome.

But first, we want to tell you about a friend of the show that we are very excited about.

And if we've learned anything from Coca-Cola, it is that if you have a great marketing message, you should just keep reinforcing it.

So I called the founder of WorkOS and said, what are we going with?

We're happy to brainstorm.

Let's figure out the right message.

And his comment back to me was, we've got the right message.

WorkOS turns those potential deal blockers into simple drop-in APIs, letting you scale revenue earlier in the life of your company or simplify your internal code base if you're already a larger company.

So interestingly, this has accelerated in the AI era.

There are hundreds of AI companies that rely on WorkOS as their auth solution, including OpenAI, Anthropic, Cursor, Perplexity, Sierra, Replit, Vercel, the list goes on.

So why have all of them jumped on the WorkOS train?

So if you're ready to get started with just a few lines of code for SAML, SCIM, RBAC, SSO, authorization, authentication, and everything else to please IT admins and their checklists, check out WorkOS.