Ben Gilbert

They would change the formula and they would launch it in the U.S.

later in 1960.

But Fanta has its origins as we can't get real Coca-Cola in Germany during World War II.

So this is what we're making.

Name and all, Fanta is the name they came up with.

Don't you want a Fanta Fanta?

The thing that happens post-war, just because we've planted this seed elsewhere to follow it through, 1945 is the year that Coca-Cola officially embraces Coke and trademarks it.

And from here on out, they actually do start referring to it as Coke in the advertising.

That's how they refer to it in internal communications.

They don't write Pepsi.

They say the imitator.

And Woodruff would later radically flip on that, right?

Yes.

Wasn't he a big part with Mayor Hartsfield of desegregating a lot of stuff in Atlanta?

I mean, he eventually really came around, but

Which is funny because I think it's actually even sweeter, may have even more sugar than Coke does.

But, I mean, the only calories in soda come from the carbohydrate macronutrient and specifically from sugar.

And so there's a direct relationship between sugar and calories.

That's true.

It's a great point.