Ben Gilbert
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Appearances Over Time
Podcast Appearances
Tab is a taste to remember for a shape he can't forget.
But dude, they knew in the 1960s, 40 years before obesity sort of started becoming a conversation, that full sugar sodas were not good for your shape.
But the diet market becomes real and enduring from this point forward.
Tab quickly becomes the best-selling diet soda in America, I think in the world, and stays that way all the way up until they release Diet Coke, which we'll talk about in a little bit.
It was one of the brands that they sunset a couple of years ago.
When they winnowed from like 600 brands to 200 in 2020, that was one of the ones that caught the ax.