Ben Gilbert

And they conceptualized this ad, and there's this whole great story of finding the songwriters and the musicians who performed it and all this stuff.

And they want to film it at the Cliffs of Dover in the UK.

They got the budget greenlit from the head of advertising at Coca-Cola to do the most expensive ad of all time, $100,000 budget.

How quaint.

And they're going to film it over the course of three days.

And they got there with the full cast who were going to stand on the hillside and sing.

It's a hard cast to assemble because you need people representing all these different ethnicities and nationalities.

And they have three straight days of rain.

They burn through the entire budget.

And so they're like, where are we going to go that it won't rain?

Let's go to Rome.

And so they get approval to go all the way up to $250,000.

It rains in Rome.

No!

In the hills outside of Rome.

And so they actually have no usable footage from everything they shot because by the time they actually caught the actors, they were also covered in rain and looked like crap and no one looked happy.

And so it's this hilariously cobbled together thing where the third time's the charm is

They have to go wander around Rome looking for new actors.

They find a new leading lady, that woman that the commercial opens on.

They actually have to film it in two separate locations.