Ben Gilbert

Yeah.

That's like 60 to 80% dividend yield on their original investment.

I'd love to park a dollar somewhere so that I could pull out 60, 70, 80 cents every single year on that dollar.

That's amazing.

But when you frame it the way you did.

But 40 years is a long time.

Right.

Over a long period of time, you better have insane multiples to justify locking capital up for 40 years.

Right.

That's not really fair.

But I'm sure buying Berkshire in 1988 to 1994, which was the stretch that he bought Coca-Cola and holding it to today, it would have been a far better investment than buying Coca-Cola stock.

And that is a fair comparison, unlike an index, which has companies that rotate in and out.

By the way, this is the fault of Coca-Cola over the last 20 years.

It had a ridiculous run right after Warren invested.

We'll cover it at the very end of the episode, but revenue and earnings growth over the last 20 years on an annualized basis has not been great.

The relationship with CAA.

Yes.

That's right.

When Ovitz tried to take it from a talent agency and movie packaging into also doing investment banking.

Yes.