Ben Gilbert

And this is a great thing that we should spread to more of America and make it easier for more people to consume.

They're starting to make arguments about the economy around, you know, it's good for people to have gathering points both at stadiums, but around stadiums with hotels for people to throw parties at their houses.

All of this is goodness.

And if you like the American economy, you should let us have a national TV contract for the NFL.

Totally.

A fun aside, I did the math on that $4.65 million per year deal.

That value of that contract would grow 2,500x over the next 62 years.

Yes.

Inflation adjusted, it's about 250x.

And they were always like kind of bland.

Not only does this film get great acclaim, but it's a revolution to go and create recordings of sports not to be broadcast.

The broadcasters weren't recording tapes of everything they ever broadcast.

So there's a lot of like baseball games and stuff that have been lost to history because there was no recording of it made.

Meanwhile, the NFL for this championship game and for other things that Ed Sable and his crew would film after this, it is high quality film, not videotape recording, not over the air broadcast.

film stock recording from a bunch of different angles and some at high frame rate cameras and some at 24 frames per second cameras.

So you get this smooth, beautiful slow motion.

It provides this unbelievable archive of the game for which other sports have no archive.

And it has to be super polished, and it has to be super controlled.

and Ed Sable's little outfit that would become NFL Films is the ultimate embodiment of Roselle's mindset.

I don't think Roselle could have created this on his own, but when you watch anything from NFL Films, it has Pete Roselle's personality oozing all over it in terms of what we are creating is entertainment and polish.