Ben Gilbert

That value of that contract would grow 2,500x over the next 62 years.

Yes.

Inflation adjusted, it's about 250x.

And they were always like kind of bland.

Not only does this film get great acclaim, but it's a revolution to go and create recordings of sports not to be broadcast.

The broadcasters weren't recording tapes of everything they ever broadcast.

So there's a lot of like baseball games and stuff that have been lost to history because there was no recording of it made.

Meanwhile, the NFL for this championship game and for other things that Ed Sable and his crew would film after this, it is high quality film, not videotape recording, not over the air broadcast.

film stock recording from a bunch of different angles and some at high frame rate cameras and some at 24 frames per second cameras.

So you get this smooth, beautiful slow motion.

It provides this unbelievable archive of the game for which other sports have no archive.

And it has to be super polished, and it has to be super controlled.

and Ed Sable's little outfit that would become NFL Films is the ultimate embodiment of Roselle's mindset.

I don't think Roselle could have created this on his own, but when you watch anything from NFL Films, it has Pete Roselle's personality oozing all over it in terms of what we are creating is entertainment and polish.

Yeah.

There's a couple of interesting things to note too.

Once Roselle greenlights NFL films, he basically says, okay, there's a lot of people in my organization that might want to do something with this at some point, but we want to be hands-off.

I just don't want your P&L to ever go negative.

So you can run as a break-even business as long as you're fulfilling the mission of promoting the very best of the NFL and helping to create lore and story.

And they build this completely full-fledged film studio that is actually the customer who buys the most film from Kodak other than the U.S.