Ben Gilbert

Yeah.

There's a couple of interesting things to note too.

Once Roselle greenlights NFL films, he basically says, okay, there's a lot of people in my organization that might want to do something with this at some point, but we want to be hands-off.

I just don't want your P&L to ever go negative.

So you can run as a break-even business as long as you're fulfilling the mission of promoting the very best of the NFL and helping to create lore and story.

And they build this completely full-fledged film studio that is actually the customer who buys the most film from Kodak other than the U.S.

Army in the entire country.

super high-volume film studio because they start sending full film crews to every single NFL game every single week.

And it's this unbelievable operation to then overnight mail or drive themselves back all this footage to start editing it right away so that they can use it for...

what we will talk about soon, but for many purposes.

This is what's so amazing.

And you got to remember, the way that the NFL is structured...

Roselle is not their boss.

In fact, he works for the owners.

So they're all making money and he's going to them saying, hey, just like TV, I want you to give up the rights to make money on your own, even though some of you are doing a pretty good job at it.

And we're going to do this thing as a league and we're going to cut it equally.

So I don't care if your team's bad and their team's good.

We're going to all the revenues can be equal, just like TV.

And he's so good at playing the politician with the owners that they keep agreeing to give up revenue generating parts of their P&L for the league to take over on their behalf.

What is Green Bay?