Ben Gilbert

Army in the entire country.

super high-volume film studio because they start sending full film crews to every single NFL game every single week.

And it's this unbelievable operation to then overnight mail or drive themselves back all this footage to start editing it right away so that they can use it for...

what we will talk about soon, but for many purposes.

This is what's so amazing.

And you got to remember, the way that the NFL is structured...

Roselle is not their boss.

In fact, he works for the owners.

So they're all making money and he's going to them saying, hey, just like TV, I want you to give up the rights to make money on your own, even though some of you are doing a pretty good job at it.

And we're going to do this thing as a league and we're going to cut it equally.

So I don't care if your team's bad and their team's good.

We're going to all the revenues can be equal, just like TV.

And he's so good at playing the politician with the owners that they keep agreeing to give up revenue generating parts of their P&L for the league to take over on their behalf.

What is Green Bay?

It's something like the 200th largest media market in the United States.

And they've got this NFL team.

Yep.

We should probably take a 60 second aside, but the unique structure of the Packers is totally amazing.

They are owned by a publicly owned nonprofit corporation.

And so what that means is...