Ben Gilbert

They do sign a deal with them.

So it was a pretty interesting deal.

Coke decided we're going to walk away from being in the energy drink business.

So as a part of this deal, we're going to do a business swap.

Where Coke gives its energy drink brands, Nas, Full Throttle, Burn, Mother, and Relentless to Monster.

Monster transfers its non-energy business, including the original Hanson's Natural Sodas.

Ha!

Over to Coca-Cola.

Coca-Cola becomes Monster's preferred global distribution partner, and Monster becomes Coca-Cola's exclusive energy drink play.

Well, yeah, but Coke had to buy it.

So Coke had the privilege of investing in Monster.

In 2015, Coke puts in over $2 billion.

At least they're getting on the train.

So Coke is the largest shareholder now in Monster Energy.

And, you know, that deal looks pretty good.

That two-ish billion that they put in is worth almost $12 billion today.

So nice investment, but gosh, if you're the global total beverage company, what has the trend been of the last 15 years in beverages?

Yeah.

It is funny though, like I'm talking out of both sides of my mouth here.

If you think that Coca-Cola is bad for you, wait till you see Monster Energy.