Ben Gilbert

15 of them were created organically like Fanta and Sprite that we didn't talk about in this episode.

No way.

And they stole the name from, they had a character named Sprite Boy who was a part of the Coca-Cola Santa Claus universe.

Yep, that's right.

All right, those are two of the 15 that were created organically in-house.

Three of them they bought that were already doing over a billion in acquisition.

And then the remaining 12 of the $30 billion brands that they have were small and Coke grew them to over a billion in revenue underneath their umbrella.

So think Minute Maid, Fair Life, and Vitamin Water.

And just to share some of the other brands they do own, Powerade, Minute Maid, Dasani, Vitamin Water, Coke Zero, Schweppes, Smart Water, CL, which is another water brand, and Crystal, which is yet a third water brand.

They recently bought Topo Chico.

They're actually playing around in alcoholic beverages a little bit with Topo Chico with a hard seltzer.

And I think they're also doing a Jack and Coke event.

And Sprite that is alcoholic.

So they're starting to dip their toe into that a little bit.

Mm, Fanta Clear Lemon, alcoholic.

All right, has a real ring to it.

Fresca, Body Armor, Fairlife, and Core Power, the dairy products, and Fuse Tea.

And here's one that is a little bit of a head-scratcher, Costa Coffee.

And it's physical retail.

It's a coffee house in the UK.