Ben Gilbert

And, you know, we already laid out why did Coca-Cola work.

So this is just David and my opportunity to kind of come up with a quippy sentence or three that is the thing that's on our mind as we're leaving the episode.

But first, David, we have to come back to the question.

Could Coca-Cola be run by a ham sandwich?

Yeah.

All right, so I disagree.

I think there were definitely periods in history, yes.

But in 1985, no.

I mean, Coke had been losing share to Pepsi for 15 straight years.

They did actually need active management to do something.

And sort of the same thing with the obesity crisis in the 2000s.

I mean, Coke effectively bumped up against the edge of...

the market of humans that it could possibly expand to.

And they did actually need a different company strategy.

Now, whether that has been executed well is a different thing.

I mean, it's only grown three, 4% over whatever the last 27 years.

So if the criteria is run a high growth strategy,

successful great place to put money versus all the other places you could put money company no they haven't succeeded in doing that but I mean you do have to do something rather than just be flat to anemic growth or decline those are very fair points points taken I would still pose the question to you what is the single biggest revenue driver within the Coca-Cola company today trademark Coca-Cola the real thing baby yep

Okay, but on to quintessence.

I have two.