Ben Gilbert

Yep.

That's my quintessence.

It's great.

It's a sugar water company, David.

They make a drink of sugar water that's not good for you, and they built one of the most incredible brands of all time.

It's not good for us.

It's not good for the planet.

And it's delicious and refreshing.

But I do have some trivia.

Great.

A thing we didn't cover on the episode, in addition to rising to the Supreme Court and generals, soon-to-be presidents, you know, helping the success of the company, in 1980, the government passed an amendment...

to federal antitrust law that exempted the soft drink industry.

So Coke and Pepsi could actually grant exclusive territories to their bottlers, which you might have been wondering, how do you get this local monopoly?

Oh yeah, how is this legal?

It's like I get to serve all of New York and all of New Jersey or whatever.

Yeah, they actually have a federal exemption from antitrust law to be able to grant monopolies.

Wow.

Trivia number two, the Hartsfield-Jackson Airport in Atlanta.

Yep.

Huge airport for anyone who's ever been there.