Ben Gilbert

And that's super unusual for a sports star in that day.

He's also a heartthrob.

There's like millions of teenage women in America throwing themselves.

That's exactly what I was going to say.

Well, continuing that thread from earlier where I was talking about how CBS had this hole in their schedule and everyone was skeptical that sports would fill it, everyone thought sports were a very male thing.

And especially as sort of brutish of a sport as football, they didn't think it would do well...

Certainly not in primetime, but not even sort of in the Sunday afternoon slot because, you know, it's just going to attract the husbands to come and watch it.

And it doesn't have a family appeal.

And Joe Namath is the first big example where everyone realized, oh, football totally can be for everyone.

All right, listeners.

Well, now is a great time to thank some new friends of the show we are very excited about, Sierra.

I know.

It's so cool.

But wait, David, we should explain why we are so excited about Sierra first.

So one thing we've learned from making Acquired is that a great company is often defined by its customer experience.

Sierra is powerful enough for the Fortune 1000, including heavily regulated industries like healthcare and financial services, but it works great for businesses of any size.

With Sierra, you can deploy it everywhere within weeks.

So think on the phone, in chat, SMS, WhatsApp, chat GPT, email, all in over 30 languages.

And with their unique and insanely aligned outcomes-based pricing model,

You only pay for when Sierra delivers a tangible business outcome, like resolving a customer ticket or completing an upsell.