Ben Gilbert

Ben and I think so highly of Sierra that we even invested in the company.

That we did.

So to find out how you can build better, more human customer experiences with AI, visit sierra.ai slash acquired and just tell them that Ben and David sent you.

They just put them up in hotel rooms and they don't tell anyone where they took them.

So nobody can tell the AFL team rep, this is where you can find the star.

It's just like you got him captive till you sign him.

The interesting thing, too, is that the leagues aren't respecting each other's drafts.

So it doesn't matter if you draft someone in your league.

I'm signing him to a contract in mine and that contract is valid in the United States.

I don't care what your draft says.

And it begins a super delicate dance of they're my sworn enemy.

But there's some owners who see the writing on the wall very early and say, we're going to have to combine these.

And it's probably not actually legal for us to combine them.

But we're going to kill each other if we both keep going.

So what do we do?

And so it begins this multi-tiered negotiation where certain people at the top don't know they're negotiating.

Meanwhile, certain owners are forming side deals with other people who own teams in the other league.

It's this fascinating spy game.

Also, how great is it that the first Cowboys owner is named Tex?

Which is hard because when you're not the designated representative, you can't say I'm coming to you with something I know will work.