Ben Gilbert

So if we can sort of tailor make a game for national television as this entertainment event, it can be much, much more significant.

Not only that.

They thought they both had a championship game, but it turns out they both had a semifinal.

This ended up actually having a 79% share of American TV, whatever Nielsen measures.

So it's the share of all the TVs that are turned on at this point because it was on two networks.

Incredible.

You can't call it that, David.

This is the AFL-NFL World Championship game.

When I tweeted about Super Bowl I, some pictures from it the other day, and I didn't realize, you can see there's an area that stands where people aren't sitting.

I assumed it was too late or too early.

That's like during the game, they didn't fill it.

The commissioner's press conference the Friday before the Super Bowl.

And it's about league business.

So there's all this news that comes out about the NFL and how it will be changing for the next year right before the Super Bowl to draw all this attention to the NFL right before the Super Bowl.

It is worth saying, wow, the dominance of the Packers right around this time.

Vince Lombardi winning the first two Super Bowls.

Yes.

By this point, the game is formally called the Super Bowl.

The press had been looking for something to call it.

And, you know, Lamar Hunt, I think, had been the one who observed his kid playing with a Wham-O Super Bowl.