Ben Gilbert

You can't call it that, David.

This is the AFL-NFL World Championship game.

When I tweeted about Super Bowl I, some pictures from it the other day, and I didn't realize, you can see there's an area that stands where people aren't sitting.

I assumed it was too late or too early.

That's like during the game, they didn't fill it.

The commissioner's press conference the Friday before the Super Bowl.

And it's about league business.

So there's all this news that comes out about the NFL and how it will be changing for the next year right before the Super Bowl to draw all this attention to the NFL right before the Super Bowl.

It is worth saying, wow, the dominance of the Packers right around this time.

Vince Lombardi winning the first two Super Bowls.

Yes.

By this point, the game is formally called the Super Bowl.

The press had been looking for something to call it.

And, you know, Lamar Hunt, I think, had been the one who observed his kid playing with a Wham-O Super Bowl.

And so when the league discussions were sort of going on about it, he proposed Super Bowl.

But Pete Rozelle hated it.

But it came out in some press interview, and then they just ran with it.

And then it was out of the league's control.

And he's so right.

That seems like one of the obvious playbook themes here is every time you think you just got beat by some other football team or entity or personality, it ends up being so good to raise the profile for the game that everybody wins.