Ben Gilbert

And the broadcasts, other than the Super Bowl, and honestly, even kind of the Super Bowl at this point in time, are pretty bad.

We talked earlier about they got better and they learned.

They didn't learn much.

They were still referred to around this period of time, 1970, as football in a cathedral.

You had no fun camera angles.

You probably had three, maybe four cameras in the entire broadcast.

And most of it really is just that 50-yard camera that sort of zooms in and out.

And the announcers are kind of relying on the fact that you're watching the game.

So they're not really commentating that much.

They would just sort of help you know that there's audio associated with the broadcast you're watching.

The notion that there's play-by-play in color.

This idea that there should always be someone talking, saying something interesting while you're watching a game.

Yes.

Yep.

He just wanted a stalking horse.

He's like, I don't want to leave any money on the table with this.

Whatever we're signing here, they have to fear that we're going to walk.

Totally.

This is his career within ABC.

He's been pre-selling this to his bosses, so he looks bad if they lose this now.