Ben Gilbert

Right.

Each TV network is paying about $20 to have either the AFC package or the NFC package on Sundays.

And ABC is coming in and now spending $8.5 just for one game on Monday nights.

And you might say...

Whoa, that's terrible.

They're way overpaying for the amount of content that is.

But actually, what you want to be paying for is the smallest amount of content possible that gets distributed to the widest audience possible.

So you actually should be willing to pay up to 20 million as long as the aggregate number of viewers that you get on that day is the same.

Because if I'm...

ABC, I'm like, wow, those guys, that really sucks for them having to produce four or five, six different games.

I only have to produce one and it's nationally broadcast across all my affiliates.

This is amazing.

We are going to go hard on costs on the production side to make it the most dazzling possible experience.

They invented a holiday out of nowhere.

Seriously, because it's also, you know, they signed the contract thinking we between the two of us, we basically have a lock on all the football and then they invented more football.

Exactly.

And for the NFL, they invented more football.

They invented revenue.

Amazing.

And by this point, the NFL's starting to wake up to this idea that, you know, they're still not willing to play with the blackouts at all, but maybe people watching on TV can be better than people coming into the stadiums.