Ben Gilbert

And most of it really is just that 50-yard camera that sort of zooms in and out.

And the announcers are kind of relying on the fact that you're watching the game.

So they're not really commentating that much.

They would just sort of help you know that there's audio associated with the broadcast you're watching.

The notion that there's play-by-play in color.

This idea that there should always be someone talking, saying something interesting while you're watching a game.

Yes.

Yep.

He just wanted a stalking horse.

He's like, I don't want to leave any money on the table with this.

Whatever we're signing here, they have to fear that we're going to walk.

Totally.

This is his career within ABC.

He's been pre-selling this to his bosses, so he looks bad if they lose this now.

Right.

Each TV network is paying about $20 to have either the AFC package or the NFC package on Sundays.

And ABC is coming in and now spending $8.5 just for one game on Monday nights.

And you might say...

Whoa, that's terrible.

They're way overpaying for the amount of content that is.