Ben Gilbert
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Appearances Over Time
Podcast Appearances
Maybe there's enough money in this that for us to be nationally broadcast on a Monday night, I still think it was blacked out in the home market, but they recognize the value of everyone else watching and how that's even more important than the stadium itself.
Okay, so I made a list of things that Monday Night Football invented that was not a part of your typical football NFL broadcast before Monday Night Football.
This is everything that you expect in every NFL and frankly, every college game that you watch now.
And it was brand new for Monday Night Football.
And in fact, was Monday Night Football exclusive for 20 or 30 years in a lot of the cases.
But the overriding idea that we are going to cover a football game like show business.
This is showbiz, and we will make you feel like that.
We're going to put cameras at field level.
We're going to put cameras on people's shoulder, and they're actually going to get to sort of run around and get up close footage of people while they're celebrating touchdown dances or when they're running back in from the sideline.
We're going to put cameras on the 20 yard lines in addition to the 50 yard line so that we can get a straight down view when they're in the red zone.
It's not just sort of this weird sort of from the side angle on it on touchdowns like we're going to get great footage head on during touchdowns.
Instead of two commentators, we're going to have a three-man booth, and there's going to be real action-oriented commentary there.
And of course, we can't talk about Monday Night Football without Howard Cosell and his unbelievably unique style of narrating and really injecting himself into the story of the broadcast rather than just being a sort of opinionless third-party observer.
he created a little bit of a foil to play off of for the other commentators where there was real relationship and you were tuning in not just to watch whatever the football was, but to watch these announcers who you sort of got to know over time and really observe their charisma with each other about the game.
It's not just that you're listening to business stories.