Ben Gilbert

But actually, what you want to be paying for is the smallest amount of content possible that gets distributed to the widest audience possible.

So you actually should be willing to pay up to 20 million as long as the aggregate number of viewers that you get on that day is the same.

Because if I'm...

ABC, I'm like, wow, those guys, that really sucks for them having to produce four or five, six different games.

I only have to produce one and it's nationally broadcast across all my affiliates.

This is amazing.

We are going to go hard on costs on the production side to make it the most dazzling possible experience.

They invented a holiday out of nowhere.

Seriously, because it's also, you know, they signed the contract thinking we between the two of us, we basically have a lock on all the football and then they invented more football.

Exactly.

And for the NFL, they invented more football.

They invented revenue.

Amazing.

And by this point, the NFL's starting to wake up to this idea that, you know, they're still not willing to play with the blackouts at all, but maybe people watching on TV can be better than people coming into the stadiums.

Maybe there's enough money in this that for us to be nationally broadcast on a Monday night, I still think it was blacked out in the home market, but they recognize the value of everyone else watching and how that's even more important than the stadium itself.

Yeah.

Okay, so I made a list of things that Monday Night Football invented that was not a part of your typical football NFL broadcast before Monday Night Football.

And it is astonishing.

This is everything that you expect in every NFL and frankly, every college game that you watch now.

And it was brand new for Monday Night Football.