Ben Gilbert
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So not really much on top of the shared revenue from the league.
So it's also useful, I think, to slice it a different way rather than just the shared versus local.
Here is how the NFL team revenue breaks down purely by product.
So this is essentially answering the question, how does the NFL make money?
Most of that is the TV from the shared league revenue.
10% comes from general seating, which is regular plastic seats.
Another 10% comes from premium seating.
The premium seating that we mentioned is the suites and all that stuff.
That's a big growing revenue line for the people with nice stadiums.
10% comes from sponsorship and advertising.