Ben Gilbert

And the pandemic too.

From a revenue perspective, the NFL today makes twice as much as basketball.

But that's a pretty damning trend, looking at where Gen Z's interests lie.

How do you deny the existence of these things when people in your organization have been hired to commission this research and then you're burying it for decades?

And it's your players.

It is your product on the field.

It's also interesting to note who wasn't producing content about concussions.

I mean, this Will Smith movie came out that I don't think was through the media channels of any of the NFL's partners.

I think the NFL wields a lot of influence and saying, oh, you may not be a part of the networks that get our broadcast in the next generation.

Yep.

Speaking of hard to control the narrative, let's talk about blackballing Colin Kaepernick.

And I think an interesting place to start is the job of the commissioner.

So the commissioner is not the president or CEO of football.

The owners are not their executives, and the commissioner's obligation is not to the fans.

The commissioner is hired to do one job, and that job is...

speak for and do things that are in the best interests of the owners as a whole.

And so if the most powerful owners want something, that is what the commissioner does.

That is what the message is from the NFL.

The NFL itself is a very thin layer on top of a whole bunch of teams that are their own very large businesses.

In fact, a lot of hay was made about the NFL switching in 2015 from a nonprofit to a for-profit.