Ben Gilbert

who fly to go watch their favorite team play in somewhere exotic.

I mean, for God's sakes, baseball has a robust international presence.

Right.

And as we talked about our NBA episode, I mean, basketball's entire future growth and current sort of groundswell of popularity is young people and international.

So the NFL has tried NFL Europe, kind of shut that down, couldn't get the owners to care about it.

This whole marketing agreement thing that they're doing is saying that teams have an exclusive right versus other NFL teams to market in certain countries.

Oh, no way.

I didn't see this.

I think it's like the Cowboys can advertise the Cowboys in Mexico.

It's that sort of thing because they want to try to build affinity for teams where there's like some theoretical mapping to that country based on ethnic groups in the area or proximity.

That does not seem like a sound international strategy to me.

No.

And the question kind of becomes, how can the NFL continue to grow?

Or can it?

Because the average number of people who watch any given NFL game, pick your metric.

Is it the average Monday night football game?

Is it the average kickoff game of the season?

Is it the average Super Bowl?

It's like up and down over the last 20 years.

It's amazing that it's as high as it is when people don't watch anything else on TV.