Ben Gilbert

One, I mean, again, that just reinforces the power of the Lindy effect to me.

Have you read about these home marketing agreements?

No.

It's really weird.

The NFL now, because there's zero international interest in the NFL, like zero.

Like they go play these other games in other countries and the people who watch them are people from the U.S.

who fly to go watch their favorite team play in somewhere exotic.

I mean, for God's sakes, baseball has a robust international presence.

Right.

And as we talked about our NBA episode, I mean, basketball's entire future growth and current sort of groundswell of popularity is young people and international.

So the NFL has tried NFL Europe, kind of shut that down, couldn't get the owners to care about it.

This whole marketing agreement thing that they're doing is saying that teams have an exclusive right versus other NFL teams to market in certain countries.

Oh, no way.

I didn't see this.

I think it's like the Cowboys can advertise the Cowboys in Mexico.

It's that sort of thing because they want to try to build affinity for teams where there's like some theoretical mapping to that country based on ethnic groups in the area or proximity.

That does not seem like a sound international strategy to me.

No.

And the question kind of becomes, how can the NFL continue to grow?

Or can it?