Ben Gilbert

Yep.

So all this to say, it was very compelling for David, you and I to spend a bunch of time talking about the NFL up through 1980 and the Roselle era.

But I mean, revenues have gone up.

Team values have gone up.

Games have gone from standard def to HD to 4K.

But the end of the hero's journey sort of happened at the end of the Roselle era.

And it won't hurt their business for a long time.

That's the interesting thing.

$12 billion a year in revenue from the TV deals alone.

They're paying, what, close to $4 billion a year from the biggest tech companies in the world.

Totally.

Me too.

I feel like I'm a slight apologist for still loving football as much as I do.

Two things.

One, I mean, again, that just reinforces the power of the Lindy effect to me.

Have you read about these home marketing agreements?

No.

It's really weird.

The NFL now, because there's zero international interest in the NFL, like zero.

Like they go play these other games in other countries and the people who watch them are people from the U.S.