Ben Gilbert

Yeah, they are starting to build some local fan bases there.

For sure.

Okay, my second one, viewership has hit an all-time high.

And we sort of talked about how it topped out and it flattened and, you know, the NFL is already saturated.

It did grow.

The regular season had its best TV ratings in 36 years.

The league posted an average delivery of 18.7 million viewers per game.

That is a 10% gain year over year.

But if you look back 15 years to 2011, the number was 17 and a half million compared to the record 18.7 this year.

So if you look at it just over the last few years, it looks like this great growth rate.

But if you look at it over the last 20, it kind of tells the story of we've hit this saturation number.

Right.

The Super Bowl, though, did legitimately hit an all-time high, 127 million viewers.

And that is after the previous year was also an all-time high.

This is the ultimate appointment viewing thing to watch on TV.

It is the premier TV flagship event, and it only gets more and more and more premier each year.

Super Bowl viewership numbers over the last couple years yes one other point that I did miss while we're in TV broadcast land on the episode David I don't know if you knew this structurally TV networks actually get paid in two ways when we were sort of talking about oh the viewership has sort of stagnated so why do they get to charge more and more and more for ads and

The networks buy the rights, you know, Fox or NBC buys a rights package.

They show the game.

I assumed they were only getting compensated with ad revenue and then sort of indirectly for like retaining those viewers for whatever programming they also had on the network.