Ben Gilbert

So we talked a little bit about international, and we were very sort of negative and poo-pooing of the league's prospects internationally.

I think when we recorded, there was just games in London and Germany, or maybe we were one year off from that, but there are now seven international games across five countries, and they have publicly stated that there is a goal to get to 16 international games per year.

They're not backing away from that.

Yes, this is full steam ahead on this strategy.

And as we've seen in the past, when the NFL decides that something is its strategy, they tend to see it through.

Yes, exclusively on YouTube.

Yeah, they are starting to build some local fan bases there.

For sure.

Okay, my second one, viewership has hit an all-time high.

And we sort of talked about how it topped out and it flattened and, you know, the NFL is already saturated.

It did grow.

The regular season had its best TV ratings in 36 years.

The league posted an average delivery of 18.7 million viewers per game.

That is a 10% gain year over year.

But if you look back 15 years to 2011, the number was 17 and a half million compared to the record 18.7 this year.

So if you look at it just over the last few years, it looks like this great growth rate.

But if you look at it over the last 20, it kind of tells the story of we've hit this saturation number.

Right.

The Super Bowl, though, did legitimately hit an all-time high, 127 million viewers.

And that is after the previous year was also an all-time high.