Ben Gilbert

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Okay, so before I throw it over to you, I want to talk about streaming because we alluded to that.

It has become much more prominent as a strategy for the NFL and as a way to consume games, and it has gone much better than we expected.

So we were sort of poo-pooing the Amazon Prime partnership and saying, oh, they weren't hitting targets and they had to do make goods.

No more of those.

That's not happening anymore.

So in the 2025 season, Thursday Night Football on Prime averaged 15.33 million viewers in the highest ever average for Thursday night games across its 20 year history.

So that's still slightly underperforming the average game viewership throughout the season, but it's Thursday night and it's only available streaming.

And plus, we had a century of training people that you watch football on Sundays and you watch it on a broadcast network.

And the fact that we're already close to parity with this completely different channel is wild.

122 million unique people watch thursday night football that's up 50 million people since 2022 and on the black friday game on prime that was up 21 year over year and probably the biggest sign either that it's working or part of the reason it's working is thursday night actually has great games on now i don't think i've missed a thursday night all season

yeah same there was the youtube exclusive game that we alluded to this is just a very interesting prediction for the future it was week one it was their international game and it was exclusively available on youtube globally yeah so that's the sort of big thing here is youtube is an expansion opportunity for the nfl it's the way to reach a global audience

And that is the NFL's ability to expand.