Ben Gilbert

So that's still slightly underperforming the average game viewership throughout the season, but it's Thursday night and it's only available streaming.

And plus, we had a century of training people that you watch football on Sundays and you watch it on a broadcast network.

And the fact that we're already close to parity with this completely different channel is wild.

122 million unique people watch thursday night football that's up 50 million people since 2022 and on the black friday game on prime that was up 21 year over year and probably the biggest sign either that it's working or part of the reason it's working is thursday night actually has great games on now i don't think i've missed a thursday night all season

yeah same there was the youtube exclusive game that we alluded to this is just a very interesting prediction for the future it was week one it was their international game and it was exclusively available on youtube globally yeah so that's the sort of big thing here is youtube is an expansion opportunity for the nfl it's the way to reach a global audience

And that is the NFL's ability to expand.

We sort of talked about how they've saturated America.

So it's all these new eyeballs in exactly the markets where they're trying to expand to.

It's different demographics excuse younger.

And again, David, your comment on the big bet to put it free in front of the paywall.

That's sort of a tenet of the NFL is if you are a fan of a team, then you should be able to watch all of their games.

for free the entire year but this is even one step further which is that everyone in any market can watch this game for free which is very different than how they approach most of their media rights yeah i mean if the nfl can figure this out together with youtube and then also netflix now they have the christmas games with netflix netflix is also a global streaming platform

Yep.

And Netflix just announced they have 325 million paying subscribers.

Yes.

Isn't it crazy to think that the growth governor for the NFL was the reach of the national television networks?

Yes.

That's the thing holding them back from having more of an addressable audience.

And now with these tech platforms, you actually do have a globally addressable audience, one single platform that aggregates all these people from all these different places.

And you can...