Ben Gilbert

We sort of talked about how they've saturated America.

So it's all these new eyeballs in exactly the markets where they're trying to expand to.

It's different demographics excuse younger.

And again, David, your comment on the big bet to put it free in front of the paywall.

That's sort of a tenet of the NFL is if you are a fan of a team, then you should be able to watch all of their games.

for free the entire year but this is even one step further which is that everyone in any market can watch this game for free which is very different than how they approach most of their media rights yeah i mean if the nfl can figure this out together with youtube and then also netflix now they have the christmas games with netflix netflix is also a global streaming platform

Yep.

And Netflix just announced they have 325 million paying subscribers.

Yes.

Isn't it crazy to think that the growth governor for the NFL was the reach of the national television networks?

Yes.

That's the thing holding them back from having more of an addressable audience.

And now with these tech platforms, you actually do have a globally addressable audience, one single platform that aggregates all these people from all these different places.

And you can...

distribute your content wider.

But I keep going back to the saturation point.

It's nuts that CBS and NBC's reach was the problem with the NFL's growth targets.

So last ad on, you mentioned Netflix.

The Netflix Christmas games averaged 30 million people.

Yeah, the 18 million figure.