Ben Gilbert

And at this point, and this is crucial, the Cleveland Rams.

Yes.

And this is the first Cleveland team that did not shut down, but instead moved.

Yes, the man who transformed football, Paul Brown.

And this is the very first time in sort of the modern NFL era where you have this real threat of two professional football teams that people really want to see in the very same city, the Cleveland Rams and the soon-to-be Cleveland Browns in the AAFC.

And they didn't want him.

And it makes a lot of sense.

These teams have lost money forever.

It's like, we're just on the precipice of having a real business here.

Don't make us figure out how to get these other seven teams to LA once every, whatever it is, six or seven games.

Yeah, Paul Brown was quite the anticipated figure in Cleveland.

He had coached at Ohio State.

He had coached one of the Navy teams.

And he was sort of known for knowing how to whip a football team into shape who would have to know the intellectual side of the game as inside and out as the physical part of the game.

It was a huge part of his strategy to make people memorize the playbook and take written tests.

And if they failed these written tests about...

the plays, about the rules, about Paul's strategy.

He'd kick them off the team.

No matter how good they were.

And it's the first time someone really looked at the game and said, sure, it's a game, but actually this could be a science.