Ben Glinsky

I'm glad you said that. Cause yeah, it sounds good. Cause there are a lot of companies and brands out there that make stuff sound good. But when you try to get behind the curtain and ask them the tough questions and ask them for documentation or proof or just validation of what they're claiming, they get silent or they come up with excuses.

I'm glad you said that. Cause yeah, it sounds good. Cause there are a lot of companies and brands out there that make stuff sound good. But when you try to get behind the curtain and ask them the tough questions and ask them for documentation or proof or just validation of what they're claiming, they get silent or they come up with excuses.

I mean, so many companies in, I mean, I know the supplement space, that's, that's what I'm in. And you know, the reason we decided, so I actually have been in this space for about 25 years. I've launched a lot of companies. I used to do it the old way, was fortunate to make a lot of money, but about six years ago, I walked away. I didn't want to be part of it anymore.

I mean, so many companies in, I mean, I know the supplement space, that's, that's what I'm in. And you know, the reason we decided, so I actually have been in this space for about 25 years. I've launched a lot of companies. I used to do it the old way, was fortunate to make a lot of money, but about six years ago, I walked away. I didn't want to be part of it anymore.

I mean, so many companies in, I mean, I know the supplement space, that's, that's what I'm in. And you know, the reason we decided, so I actually have been in this space for about 25 years. I've launched a lot of companies. I used to do it the old way, was fortunate to make a lot of money, but about six years ago, I walked away. I didn't want to be part of it anymore.

Just didn't feel good about kind of, I don't want to say ripping people off, but selling products for more than I needed to sell them for. It didn't feel good anymore. Um, But another thing that's happening in the space and another, you know, you got to find if you're going to get into an industry, you got to find the problem and you got to create a solution to fix it. That's obvious.

Just didn't feel good about kind of, I don't want to say ripping people off, but selling products for more than I needed to sell them for. It didn't feel good anymore. Um, But another thing that's happening in the space and another, you know, you got to find if you're going to get into an industry, you got to find the problem and you got to create a solution to fix it. That's obvious.

Just didn't feel good about kind of, I don't want to say ripping people off, but selling products for more than I needed to sell them for. It didn't feel good anymore. Um, But another thing that's happening in the space and another, you know, you got to find if you're going to get into an industry, you got to find the problem and you got to create a solution to fix it. That's obvious.

We all know that as entrepreneurs. So the supplement space, I mean, not only did I see that products were overpriced, but when you say sounds good, there is very little transparency out there. I mean, they did a test of like 30 different Amazon products. I don't know if you heard about that. 17 of them didn't even have what the label said they had.

We all know that as entrepreneurs. So the supplement space, I mean, not only did I see that products were overpriced, but when you say sounds good, there is very little transparency out there. I mean, they did a test of like 30 different Amazon products. I don't know if you heard about that. 17 of them didn't even have what the label said they had.

We all know that as entrepreneurs. So the supplement space, I mean, not only did I see that products were overpriced, but when you say sounds good, there is very little transparency out there. I mean, they did a test of like 30 different Amazon products. I don't know if you heard about that. 17 of them didn't even have what the label said they had.

Yeah, it's crazy. So we're super transparent. Like a lot of companies, they'll have what's called a proprietary blend where they'll say, okay, there's 82 milligrams of this formula. And it'll just list a bunch of ingredients and not tell you exactly what's in it. So we show...

Yeah, it's crazy. So we're super transparent. Like a lot of companies, they'll have what's called a proprietary blend where they'll say, okay, there's 82 milligrams of this formula. And it'll just list a bunch of ingredients and not tell you exactly what's in it. So we show...

Yeah, it's crazy. So we're super transparent. Like a lot of companies, they'll have what's called a proprietary blend where they'll say, okay, there's 82 milligrams of this formula. And it'll just list a bunch of ingredients and not tell you exactly what's in it. So we show...

every single one of our ingredients on every single one of our products we show the full testing certificates analysis all that stuff on the website so when it comes to sounds good it's like here's the proof like this is legit this is what we're selling and uh it just gives us even more um i guess trust with the consumer and and uh helping us grow

every single one of our ingredients on every single one of our products we show the full testing certificates analysis all that stuff on the website so when it comes to sounds good it's like here's the proof like this is legit this is what we're selling and uh it just gives us even more um i guess trust with the consumer and and uh helping us grow

every single one of our ingredients on every single one of our products we show the full testing certificates analysis all that stuff on the website so when it comes to sounds good it's like here's the proof like this is legit this is what we're selling and uh it just gives us even more um i guess trust with the consumer and and uh helping us grow

Yeah. But consumers are getting smarter. I mean, along with this buying habit shifting, they're also comparing prices, comparing value, comparing ingredients and all that stuff. But it's crazy, man. I mean, I saw a product called organic greens with zero organic ingredients in it. What is going on?

Yeah. But consumers are getting smarter. I mean, along with this buying habit shifting, they're also comparing prices, comparing value, comparing ingredients and all that stuff. But it's crazy, man. I mean, I saw a product called organic greens with zero organic ingredients in it. What is going on?

Yeah. But consumers are getting smarter. I mean, along with this buying habit shifting, they're also comparing prices, comparing value, comparing ingredients and all that stuff. But it's crazy, man. I mean, I saw a product called organic greens with zero organic ingredients in it. What is going on?