Ben Greenfield

Okay, so this one, when you look at the ingredient label, it's brewed coffee. Water and coffee. So the only thing I think about there when I'm looking at cans and ingredients is do they filter the water or do they look at the aluminum lining of the can? Have they assessed it for microplastics, et cetera?

And sometimes that's not on the label. Right. So you literally have to ask. You know a really popular company, Zevia? Yeah, of course. It's not artificially sweetened soda. Those soft drinks. I interviewed their CEO years ago. And that was one of the first questions I asked was, do you guys pay attention to the cans?

And sometimes that's not on the label. Right. So you literally have to ask. You know a really popular company, Zevia? Yeah, of course. It's not artificially sweetened soda. Those soft drinks. I interviewed their CEO years ago. And that was one of the first questions I asked was, do you guys pay attention to the cans?

And sometimes that's not on the label. Right. So you literally have to ask. You know a really popular company, Zevia? Yeah, of course. It's not artificially sweetened soda. Those soft drinks. I interviewed their CEO years ago. And that was one of the first questions I asked was, do you guys pay attention to the cans?

Because you can have a super healthy drink and then just screw it up by putting it in the wrong delivery mechanism. He was like, yeah, we go aluminum free and we test it for metals. And I thought that was cool considering you can find it in like Safeway or Rosars or whatever. Yeah. Which a lot of times means they would be cutting corners. So you don't know about the can necessarily.

Because you can have a super healthy drink and then just screw it up by putting it in the wrong delivery mechanism. He was like, yeah, we go aluminum free and we test it for metals. And I thought that was cool considering you can find it in like Safeway or Rosars or whatever. Yeah. Which a lot of times means they would be cutting corners. So you don't know about the can necessarily.

Because you can have a super healthy drink and then just screw it up by putting it in the wrong delivery mechanism. He was like, yeah, we go aluminum free and we test it for metals. And I thought that was cool considering you can find it in like Safeway or Rosars or whatever. Yeah. Which a lot of times means they would be cutting corners. So you don't know about the can necessarily.

Yeah, it was clean.

Yeah, it was clean.

Yeah, it was clean.

It is, but you can have some kind of like a liner inside the can that keeps the metals from leaching.

It is, but you can have some kind of like a liner inside the can that keeps the metals from leaching.

It is, but you can have some kind of like a liner inside the can that keeps the metals from leaching.

You could do a third-party independent test on the can itself if you wanted to.

You could do a third-party independent test on the can itself if you wanted to.

You could do a third-party independent test on the can itself if you wanted to.

I didn't do it. I did take him at his word, but I don't think he's lying. A podcast that says a little, because that could blow up in your face if somebody actually does.

I didn't do it. I did take him at his word, but I don't think he's lying. A podcast that says a little, because that could blow up in your face if somebody actually does.

I didn't do it. I did take him at his word, but I don't think he's lying. A podcast that says a little, because that could blow up in your face if somebody actually does.

Test it later on. So they've got brewed coffee, unfiltered skim milk. And when you look at, this is one of the terms that I sometimes don't like in the health industry, lean protein, right? Because you hear about,