Ben Greenfield

I know it's a long answer your question, but to change the priorities that you make.

And if you make a change in those priorities, then

The business will take care of itself, but really what it comes down to is habits, rituals, and routines set up starting in the morning that allow you to care for your spirit and care for your body and care for your relationships before you care for your business.

And that's the mindset that you got to start with.

First of all, I showed you that one cold tub.

That's the one I keep at like 33 degrees.

That one's called the Morosco.

This is the one that I was in this morning, just swimming underwater laps.

So this is like an endless pool that I have in my pool house in the backyard.

I don't put ice in it, but I just don't keep it warm.

So this one's at about like 45 degrees.

It fluctuates based on the season.

That over there is the hot tub, so I can go back and forth from the cold pool to the hot tub.

But I'm a huge fan of cold.

I raced Ironman triathlon for 12 years.

I did races all over the planet, and I was doing cold thermogenesis before I even knew the benefits of it.

You know, I'd get out of the water freezing, and I'd feel great, and my mental willpower would be higher the rest of the day, and it was pain-killing, and it was mood-boosting.

But I didn't realize until I actually started to study up the science of it for my book, Boundless,

First of all, I showed you that one cold tub.

how big of an impact it has on the release of feel-good chemicals, on decreased inflammation, on the conversion of metabolically inactive white adipose tissue into metabolically active brown fat that you have to make to generate heat to warm yourself back up.