Ben Jabowi
👤 SpeakerAppearances Over Time
Podcast Appearances
We have these little phone booths in our office, and they have little curtains on them.
So we actually don't do any paid marketing.
Okay.
So, you know, based on the channel, it kind of depends.
Obviously, if it's an inside sales person here reaching out to one of our users, there's cost there.
Cost to acquire?
Um, I, we actually don't even look at it.
Yes.
In terms of, of CAC.
Now that we're growing an inside sales team, we look at that a little bit differently in terms of how long to pay back.
Um, and we're seeing, you know, between two and three months basically.
Yeah.
I mean, our our sales cycles are short because these are product qualified users.
They already trust the brand and we're kind of educating and expanding.
So it's a it's a highly transactional process.
We're all here in Boston.
Yeah, we're right around the corner pretty much.
Toby Lukey, Shopify.
I swear, he doesn't even know who we are.
Oh, good question.