Ben Jabowi

But the reality is there's already a lot of players in the Shopify ecosystem, right?

And even in examples where... They don't own any though, right?

Not any of our competitors or potential competitors.

But we have seen that in the past, Shopify has made some acquisitions around other categories.

And certainly, you know, they put some more emphasis behind marketing that versus some of the others.

But they're not like ripping out...

in the same way that we've seen that happen inside other kind of platform plays.

But look, I mean, Shopify is one of our best channels.

It's not the only channel.

And so part of it for this year is going deeper within that ecosystem, but also expanding into other ecosystems where we're adding a lot of value that are also growing quickly.

Yeah, so obviously within the long tail of SMB, we've got challenges around sites going out of business.

Today, at a gross level, we're kind of around between three and four.

That's a little bit of churn of revenue.

Revenue, MRR.

Got it, gross revenue.

On a net basis, it's actually trending close to negative, zero negative with some of the upsell stuff we have going on and expansion through the platform expansion.

Yeah, so for one, at kind of the mid-market level, site traffic is a big lever for us.

Our self-serve plan caps out at 250,000 visits per month.

So if you're kind of approaching that or above, then you'll hear from a member of our team.

Certainly, as we roll up more on the email side and the automation side, a contact-based lever as well is being introduced.